Copywriter
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Playback Battle - RAYBAN

Hi, I'm Paulo Martins, I'm a copywriter and this is my Portfolio.

Playback Battle
A RayBan activation at Lollapalooza Festival.

Rayban was an official sponsor of Lollapalooza Festival in Brazil and needed a simple idea that would take people to meet their booth.
So we put together the rebellion of Rayban brand with the musical energy of the festival.

The result was a Lip Sync Battle where people could dress up like their favorite singer and duel to win Rayban sunglasses.
Throughout the festival, hundreds of people acted on the stage. 

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CW: Paulo Martins
AD: Tiago Bastos
ECD: Rodrigo Senra
CCO: Guilherme Jahara