Playback Battle
A RayBan activation at Lollapalooza Festival.
Rayban was an official sponsor of Lollapalooza Festival in Brazil and needed a simple idea that would take people to meet their booth.
So we put together the rebellion of Rayban brand with the musical energy of the festival.
The result was a Lip Sync Battle where people could dress up like their favorite singer and duel to win Rayban sunglasses.
Throughout the festival, hundreds of people acted on the stage.
CW: Paulo Martins
AD: Tiago Bastos
ECD: Rodrigo Senra
CCO: Guilherme Jahara