Paulo Martins
Copywriter
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The wolrd's largest kiss-in - CLOSEUP

Hi, I'm Paulo Martins, I'm a copywriter and this is my Portfolio.

CloseUp Attraction Platinum White is an instant whitening toothpaste that gives the confidence people need
to don't "yellow out" on anything. So to launch the product we did the world's largest kiss-in.

 

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We also created a carnival song

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CW: Paulo Martins
AD: Tiago Bastos
CD: Antônio Nogueira, Fabio Astolpho
CCO: Guilherme Jahara