Copywriter
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#beautyoutsidethebox - DOVE

Hi, I'm Paulo Martins, I'm a copywriter and this is my Portfolio.

74% of Brazilian women don’t use their own picture
on social networks profiles.

That happens because they don’t feel comfortable about their looks.

We invited four girls to talk about beauty, and prepared a surprise to show how one woman can inspire another one to leave behind beauty standards.

(Please turn on the subtitles option to watch the girls' personal testimonials)

When girls inspire one another, the results are huge.

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CW: Paulo Martins
AD: Tiago Bastos
CD: Antônio Nogueira, Fabio Astolpho
CCO: Guilherme Jahara