The word "branco" means both "white" and "blank" in Portuguese,
so we created a campaign based on the concept "Não deixe sua vida passar em branco" (Literal translation: don't let your life pass by blank)
to inspire people to go out and leave the best of their lives.
This campaign was made to launch the OMO's new Latin America concept:
OMO. Because good moments leave marks.
The blank film
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2. The full filled film
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We created a collaborative campaign that started in a different way: all white.
CW: Armando Araújo, Paulo Martins
AD: Andre Batista, Sergio Klemtz
ECD: Rodrigo Senra
CCO: Guilherme Jahara