Copywriter
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Turn, Start, Win - RENAULT

Hi, I'm Paulo Martins, I'm a copywriter and this is my Portfolio.

Every year, Renault runs a promotion entitled "Turn, Start, Win",
which distribute keys to people who try to turn on a Renault car. If the car starts,
the person who has turned the key successfully, wins it.

But in 2014 the promotion was even easier, so we created a campaign to show clearly that anyone can win.
How? Inviting a celebrity famous for bad luck and who never wins anything: Rubens Barrichelo.

(Please turn on the subtitles option)

 

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CW: Paulo Martins, José Carlos Picka, Fernando Silva
AD: Bruno Garcia, Felipe Zambon
CD: James Ribeiro, Marcio Ribas