Copywriter
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Chantibon is good - KIBON

Hi, I'm Paulo Martins, I'm a copywriter and this is my Portfolio.

This is a campaign for Kibon (Good Humor/ Wall's), to re-launch a famous Chantilly in Brazil from the 80s, now as an ice cream.
In order to re-launch a product that was a huge success in the 80s, we brought back another huge Brazilian success from that decade:
Kid Vinil, a Rockstar who sang “Nervous Twitches”, one of the most famous songs of the 80s in Brazil.

(Please turn on the subtitles option)


 

We also created a new video clip to the song.

CW: Paulo Martins
AD: Tiago Bastos
CD: Fabio Astolpho
CCO: Guilherme Jahara