Copywriter
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iFood

 

iFood Brasil is known as the biggest delivery company in Brazil, but is much more than this.
It's a tech company that makes lives better by offering many different services to consumers, business owners and delivery professionals.
To launch iFood's new concept “Much more than an order”, we based our campaign in a classic Brazilian song named “Comida” (which means “food”), that says “We don't want only food”.

We also created some content to present iFood's utilities to new consumers. So when iFood starts working in a new city, people will know all the advantages of using it.
Oh, but most of these new cities are very, very, very small. So we decided to use a kind of conversation that is very usual in all the small cities of Brazil (or of the world): the gossip.