Playback Battle
A RayBan activation at Lollapalooza Festival.
Rayban was an official sponsor of Lollapalooza Festival in Brazil and needed a simple idea that would take people to meet their booth.
So we put together the rebellion of Rayban brand with the musical energy of the festival.
The result was a Lip Sync Battle where people could dress up like their favorite singer and duel to win Rayban sunglasses.
Throughout the festival, hundreds of people acted on the stage.
Playback battle was a Rayban activation at Lollapalooza that gave sunglasses to the bests performers of the festival.
CW: Paulo Martins
AD: Tiago Bastos
ECD: Rodrigo Senra
CCO: Guilherme Jahara