Copywriter
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Guru's Advices - CLARO

Hi, I'm Paulo Martins, I'm a copywriter and this is my Portfolio.

The best advice of a not so reliable Guru.

To announce Claro's plans that give free access to WhatsApp, Facebook and Twitter, and the best internet 4G,
we created a character who gives bad advices for those who aren't Claro's clients.


(Please turn on the subtitles option)

Campanha para a Internet Turbinada da Claro. CCO: Guilherme Jahara Diretor de Criação: Fábio Astolpho Diretor de arte: Tiago Bastos Redator: Paulo Martins

 

We even created mantras for those who don't have a Claro plan.

Sorry, you never translate a mantra. It gives bad luck! 
But even if you don't understand Portuguese, and don't have a Claro plan, just repeat them with the Guru. It works!

CW: Paulo Martins
AD: Tiago Bastos
CD: Antônio Nogueira, Fabio Astolpho
CCO: Guilherme Jahara