Every year, Renault runs a promotion entitled "Turn, Start, Win",
which distribute keys to people who try to turn on a Renault car. If the car starts,
the person who has turned the key successfully, wins it.
But in 2014 the promotion was even easier, so we created a campaign to show clearly that anyone can win.
How? Inviting a celebrity famous for bad luck and who never wins anything: Rubens Barrichelo.
(Please turn on the subtitles option)
Filme criado pela Neogama/BBH para divulgar a promoção "Girou, Ligou, Ganhou", da Renault. Ficha Técnica: Título: "Promoção Girou , Ligou, Ganhou -- Rubinho" Produto: varejo Anunciante: Renault Agência: NEOGAMA/BBH Redação: Paulo Martins, Fernando Silva e José Carlos Picka Jr.