Copywriter
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Donate your receipt - ABRALE

Hi, I'm Paulo Martins, I'm a copywriter and this is my Portfolio.

In Brazil, it’s common to donate restaurants or shop receipts to charity
as the Brazilian government gives a small part of the taxes paid in some products back to the consumer.

Most of the resources of Abrale, Brazilian Association of Lymphoma and Leukaemia,
come from this kind of donation so we create a campaign to help them to receive more,

by stimulating people to send pictures of the receipts to Abrale's Instagram using the Direct Image function.

(Please turn on the subtitles option)

 

CW: Paulo Martins, José Carlos Picka
AD: Bruno Garcia
CD: James Ribeiro