In Brazil, it’s common to donate restaurants or shop receipts to charity
as the Brazilian government gives a small part of the taxes paid in some products back to the consumer.
Most of the resources of Abrale, Brazilian Association of Lymphoma and Leukaemia,
come from this kind of donation so we create a campaign to help them to receive more,
by stimulating people to send pictures of the receipts to Abrale's Instagram using the Direct Image function.
(Please turn on the subtitles option)
Para facilitar a doação de notas fiscais para a Abrale, criamos uma campanha estimulando as pessoas a doarem suas notas através da função "Direct Image", do Instagram. Diretor de Criação: James Ribeiro Diretor de arte: Bruno Garcia Redatores: Paulo Martins e José Carlos Picka Jr.
CW: Paulo Martins, José Carlos Picka
AD: Bruno Garcia
CD: James Ribeiro